Advertising:
• Why Advertise with the Villager Magazine »
• The Importance of Advertising during the credit crunch »
• Need your advert designed? »
At The Villager one of our primary concerns is to bring local business to local people. Our magazine is packed full of local tradespeople advertising their skills as well as business reviews and listings to help our readers find exactly the right person for the job at hand.
Check out some of the views of our regular advertisers and see how advertising in The Villager can help your business. See what people say...
Local businesses want you to know about them. Plumbers, artists, decorators, party organizers, they are all here in The Villager - look no further to learn much, much more about our advertisers and all they offer to keep our locality alive!
Why Advertise in The Villager?
Magazine advertsing works moving readers into action with consumers trusting adverts in magazines.
Delivered free... The Villager is delivered free to over 40,000 homes across our 3 editions with some 200 outlets where the Villager is regularily picked out of choice.
Layout... A great combination of advertising, business listings, interesting local and general articles/puzzle/competition pages all help to keep the reader's attention generating more business for our advertisers.
High Quality... The Villager is finished to a very high standard of print and production with full colour throughout helping your advert stand out.
Price of Advertising... Competitively priced across all our editions giving excellent value for money and flexibility to your budget.
Size... Our handy A5 size and quality of production means the Villager is kept by a majority of households until the next edition arrives and our easy to find sections with our user friendly layout help the reader find your advert with ease.
Reputation... Having been established for over 4 years The Villager is a reputable product that has now become a household name.
Distribution... We have full confidence in our readership figures as all our magazines are delivered by our in-house distribution team.
Booking... It is very easy to place adverts and make payment with us and our small team helps us be totally flexible to your business needs.
Regular Adverts are recommended but are not insisted upon; you can book just a 1 off advert to a continuous ongoing insertion.
The Importance of Advertising During the "Credit Crunch"
There are many good reasons to keep advertising during what we are currently calling the "Credit Crunch". The main ones being:
1. To stay in touch with your customers
2. To be consistent and gain the trust of potential customers
3. If you can't be found your competitors will get your business
4. If they forget who you are, you’ll have to start building your reputation all over again.
Recessions will come and go, but it is vital that your reputation doesn’t disappear with it. It's during these times that 'smart' advertising becomes imperative.
Advertising plays an important role during the recession and should not be put on the backburner as a way to keep costs down. The ‘Credit Crunch’ doesn’t appear to be subsiding any time soon so it is absolutely critical that your business maintains its presence during these tough times. A lot of companies are in the same boat but if we stop doing business with each other that is when businesses will suffer!
Advertising your business does not necessarily mean spending a fortune and long term committment will always far outway a one-off advertisement placed here and there.
This does not necessarily mean you have to splash out on large campaigns, although they are a great way to generate customer interest. A well planned consistent presence will almost always pay-off in the long run.
When considering your advertising spend take into consideration your average order value. This could be anything from £100 to £5000. If a small advertisement costs you £55 per month that will be a yearly spend of £660. This means that you would only need 7 people to respond to your advertisement to more than cover your advertising spend for a whole year. On top of that there is the repeat business and referrals that your business would generate and ensures that you are on an equal footing with your competitors.
The "Credit Crunch" wont last forever and businesses will come out the other side grateful that they continued to advertise their products and services, helping them survive these uncertain times.
